If you asked Nicholas Woodman more than ten years ago what he might be doing with his life, you might get a blank stare and a shrug of the shoulders But little did he know, he would become the leader of GoPro. In 2002, GoPro hit the streets to introduce a small, durable, lightweight camcorder which can tape memorable moments that could never have been seen up-close before.

Weighing less than three and a half ounces, the camcorder allows surfers, snowboarders, kayakers, and even scuba divers to record every second of their experiences. The company has sold almost a million devices to various sport shops and has even ventured to vendors like X Games and Best Buy. Woodman’s $30,000 investment, which he got through selling beads and other products in Indonesia and Australia, has definitely been a success as the company fights for market shares against corporate giants like Samsung. From various models ranging between $180 and$300, many TV producers are looking to the GoPro to shoot in dangerous and riddled shots. Shows like Deadliest Catch and Whale Wars use the GoPro due toits durability, sound quality, and sharp image quality itcan obtain in the harshest conditions. The company would like to expand as well; plans to go public have been the chatter lately and even venture capitalistssuch asSteamboat Ventures have taken stake in the company going forward. With the device being waterproof up to 180 feet and shock proof from 3000 feet, there is little doubt that GoPro is the item to turn to when you need tough shots taken!