If you asked Nicholas Woodman more than ten years ago what he might be doing with his life, you might get a blank stare and a shrug of the shoulders But little did he know, he would become the leader of GoPro. In 2002, GoPro hit the streets to introduce a small, durable, lightweight camcorder which can tape memorable moments that could never have been seen up-close before.

Recently there have been many discussions that our society, or more broadly put, our lifestyle as a whole is rapidly approaching the end of a plateau. These discussions have developed because of the notable offset of events such as the recent recession, Middle Eastern unrest, and foreign civil rights. To a certain extent, most can agree that the 21st century has started off rough, but at the same time most do not agree that the plateau is near, or whether it even exists. Suggestions have risen that our society and style of life needs to be sent back to the days of simplicity, and some even advise prehistoric lifestyles. But too many economists and philosophers say there are no facts that suggest the human race is willing or able to take steps back in time just live a simpler, slower life.

Zero pay cuts, zero waste, zero layoffs, zero strikes, and even zero health care premiums—these aren’t facts from a glamorous company which many people think of, rather they’re from a relatively small car manufacture named Subaru. In the depths of Indiana lies the automotive plant which is changing how manufacturing and overall business is done. Driven by responsibility, Subaru has created a formula which rallies both employees and competitors to do and be more than average.