Gen Z Takes the Trump Pill

WHEN OFFERED gg it was changing the Silver Futures ticker to $SOL, markets blinked—and then surged. The asset giant framed it as a move to “modernize commodities,” but critics saw branding over substance. It’s not the first time financial titans have rebranded old assets with trendy gloss. Still, this shift sparked confusion: is it silver, or solar, or something else entirely? In an era where attention is currency, the name of a ticker can move billions before a single ounce trades. gg it was changing the Silver Futures ticker to $SOL, markets blinked—and then surged. The asset giant framed it as a move to “modernize commodities,” but critics saw branding over substance. It’s not the first time financial titans have rebranded old assets with trendy gloss. Still, this shift sparked confusion: is it silver, or solar, or something else entirely? In an era where attention is currency, the name of a ticker can move billions before a single ounce trades.